Internal · Originally circulated as a private revenue analysis — shared publicly for the first time
Chapter 11
The Anatomy of 16 Offers
That Generated $1M+
How 16 private invites across 20 months and 4 eras built — and nearly broke — a consulting business. Every price point, every pivot, every client mapped.
n = 16 offersAug 2024 – Feb 2026250+ clients$1M+ revenue
Loading...
Generated March 2026 / Data: 2,400+ Stripe transactions + 16 offer designs across multiple cohorts / 250+ unique clients / Period: April 2024 – February 2026 / Revenue figures approximate due to payment plan completion variance / Client identifiers anonymized
