Offer Playbook — woodcut engraving of a hand dissecting layered document

Internal · Originally circulated as a private revenue analysis — shared publicly for the first time

Chapter 11

The Anatomy of 16 Offers
That Generated $1M+

How 16 private invites across 20 months and 4 eras built — and nearly broke — a consulting business. Every price point, every pivot, every client mapped.

n = 16 offersAug 2024 – Feb 2026250+ clients$1M+ revenue
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Generated March 2026 / Data: 2,400+ Stripe transactions + 16 offer designs across multiple cohorts / 250+ unique clients / Period: April 2024 – February 2026 / Revenue figures approximate due to payment plan completion variance / Client identifiers anonymized